Estevan Oriol

Estevan Oriol began his career in the entertainment industry in the late 1980's as a club bouncer at Los Angeles' most popular Hip Hop clubs and infamous Hollywood hangouts. It was there that Estevan first linked up with his Soul Assassin brothers from South Gate, Cypress Hill. Eager to expand his knowledge of the business, Estevan secured a job as tour manager for the rap group, House of Pain, in 1992.


Estevan invoked his unique photography style to catalogue the outrageous experiences he had on tour and began taking pictures of his neighborhood homies and the low rider culture. He had a gift for capturing the raw essence of street life through his photography. Within a short time, he became one of the most sought after photographers of the Urban and Hip Hop community. His work has been featured in magazines world-wide including: COMPLEX, FHM, GQ, Flaunt, Details, Vibe, The Fader, and Rolling Stone.

In 1995, after collaborating on various projects with Mr. Cartoon, a world famous Los Angeles based artist, the two joined forces in 1995 to create Joker Brand Clothing. The Joker brand has been solid as a rock. While numerous other clothing franchises have fallen by the waste side over the years, Joker has grown into a mature brand, garnering world-wide recognition and praise in the market place.

A decade later, Mr. Cartoon and Estevan expanded their empire, using their unique talents to assist brands and companies in reaching the coveted Hispanic Urban market place through the establishment of SA Studios Agency, a multi-cultural multimedia design/art company. SA orchestrated a highly successful collaboration art show sponsored by Nike called Cultura, based on the line of shoes completed for Nike. SA's clients include Harley Davidson, Nike, Toyota, T-Mobile, and Rockstar Games.

In 2006, Estevan teamed up with clothing powerhouse, Upperplayground, noted leader in specialty artists' inspired t-shirt lines. Estevan's line expresses his photography on limited edition t-shirts. In its 5 season, the line and its following continues to grow at a tremendous rate.

Today, in addition to being CEO of Joker Brand Clothing and his full time career as a photographer, Estevan directs music videos for groups including Eminem, Cypress Hill, D12, Linkin Park, Blink 182, Paul Wall, P.O.D., and Xzibit. He devised shooting campaigns for Nike, Rockford Fosgate, and Cadillac. He has directed new media projects for My Cadillac stories, MTV, and Apple Computer.

Recently, Estevan Oriol entered the feature film industry as a director. Brian Grazer and his company, Imagine Entertainment, along with Universal Pictures, chose to partner with SA studios by requesting from Estevan a three picture deal in which he could direct three movies of his choice. The first one will be the life story of his partner, Mr. Cartoon, set for release in 2008.

In late 2007 and 2008, Estevan Oriol will release three separate publishing book projects that he has been working on for the past decade: Ink, a retrospective of his last ten years with Mister Cartoon, Adidas 1979, a collaboration with Adidas originals chronicling street ball through his lens in an 80 page custom book, and East of Havana, a book about Cuban hip-hop.

http://www.estevanoriol.com/

Info@EstevanOriol.com

SA Studio: 213.892.8666

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